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Binding: Hard Cover
Condition: Very Good
Jacket: Very Good


Mercer, Frank A.
MODERN PUBLICITY 1956-57 Volume 26
London: Studio Publications, 1956

Quarto. vii, 180 pp; 120 color & 730 b/w illustrations; indices. Blue cloth with gilt-lettered spine with dustjacket. VG/VG, a clean, unmarked copy; unclipped jacket has a few edge chips, spine ends chipped with old tape repairs on back, small hole near top of spine as well as several tears. This 26th annual issue illustrates the best advertising art from thirty countries in these categories: posters, press advertising, direct mail, letter-heads, show cards, packaging, wine labels, trademarks, and record covers.
Inventory number #012458